BBC Pricing Survey – the response from the SFSA

Date: 16th November 2016

NEWS RELEASE

SCOTTISH FAN ORGANISATION CALLS FOR DEEPER RESEARCH ON SUPPORTERS LOYALTY IN WAKE OF BBC PRICING SURVEY

• SCOTTISH FOOTBALL SUPPORTERS ASSOCIATION (SFSA) WILL COMMISSION FURTHER RESEARCH INTO SUPPORTER LOYALTY
• SFSA TO URGE FANS GROUPS TO MONITOR HOW MUCH THEY SPEND IN A YEAR
• SFSA ACKNOWLEDGES THAT CLUBS HAVE HELD PRICES IN CHECK OVER THE LAST YEAR BUT INSISTS PRICING IS NOT THE MAIN ISSUE FOR OUR GAME

16th November: The Scottish Football Supporters Association (SFSA) has today congratulated Scottish Football clubs on keeping prices in check over the last year. However, they are concerned over what they see as a significant increase in the cost of away match ticket pricing at time we time when we are trying to create a more vibrant atmosphere in our grounds.

Paul Goodwin, co-founder of the SFSA, which has nearly 65,000 affiliated and individual members, said: “These results are encouraging in that increases are in line with what might be anticipated.

“We also note the slight reduction on the average cost of junior replica shirts but would contest that as these provide a great marketing opportunity for clubs it is an opportunity missed if these are not priced in a way that helps attract and retain the next generation of fans.

“We believe that for the Scottish game pricing is not the sole issue we face. There are far deeper issues than the price of a pie at a game .Only 39% of our members place it as their main area of concern. The main issues remain the poor governance of our game, lack of transparency and the falling standards on the field. . Other areas of concern that have a significant effect on attendances are the fixtures and the timing of them as well as the total lack of input in the process for fans. We are please to announce today that we will be conducting further research into this area in the coming months which will include us looking at loyalty and the lifetime value to a club of a supporter.

The Scottish Football Supporters Association is a not-for-profit, members’ body open to everyone, whether they are individuals, supporters groups or affiliates.

The SFSA can be found on Twitter @scottishfsa or through #reclaimthegame and on Facebook.

Ends

For further information on The SFSA please contact Paul Goodwin on 07702-252519 or Simon Barrow on 07850-120413


Posted in: Latest News