Date: 12th June 2019
This story caught our eye as it emerged on the day that the EURO 2020 ticket prices were announced with no concession prices for kids or the elderly and at a whopping £50 for a behind the goal seat at Hampden Park ( bring you binoculars with you). The decent seats at either side of the ground start at £165. So much for fan engagement but read on as this little article shows what it is all about – the globalisation of the game and sadly it comes at a price, which is the marginalisation of supporters!
UEFA has enhanced its partnership with online payment platform Alipay, claiming that its venture to reinvent the fan engagement experience and build closer ties to Chinese football supporters represents a first for an international sports organisation.
The partnership comprises a UEFA lifestyle account that offers insights into European national team competitions, as well as a mini-programme where Chinese fans can apply for tickets in a simplified way to Euro 2020, the national team tournament that is being hosted across 12 European countries. Both features are accessible within the Alipay app.
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