Date: 21st August 2018
Pictured ( left to right) Hattie Chandler, Jacqui Low and Cathy Jamieson
FIRST ANNUAL ‘WOMEN IN SCOTTISH FOOTBALL’ RESEARCH PROJECT LAUNCHED
• RESEARCH LOOKS TO MONITOR THE GROWTH OF FEMALE SUPPORTERS ACROSS ALL LEVELS OF THE GAME
21 August 2018: The first independent research project into women in Scottish football has been launched by The Scottish Football Supporters Association (SFSA).
The SFSA’s National Female Football Fans Survey follows research with focus groups and will assess, for the first time, female supporters’ views and attitudes on the current position of the Scottish game.
The research will become an annual benchmarking & reporting exercise looking at all aspects of the game. The project is being overseen by SFSA Board Director Alana Watson, who was joined at the launch at Hampden Park by Jacqui Low (Chairman of Partick Thistle), Cathy Jamieson (Board Director of Kilmarnock FC) and Hattie Chandler (representing Hearts).
The online survey can be found here: https://scottishfsa.org/campaigns/female-fans/
Alana Watson of the SFSA said, “We know that around 8% of football fans going week in week out to games in Scotland are female but we know so little about why they want to go and their experiences when they are there. This work can help us learn more about this important fan base.”
The SFSA’s online survey has been created in partnership with academic researchers Prof. Dr. Axel Faix and Dr. Joachim Lammert from FanQ who have undertaken similar evaluations on a national level in Germany and on a European level including the first independent evaluation of Scottish football governance conducted in 2017.
Ann Budge, Owner and Chairwoman at Heart of Midlothian Football Club said: “Heart of Midlothian Football Club is delighted to support the National Female Football Fans Survey.
“As attendances at Tynecastle Park continue to grow, so do the number of women and girls who come along to cheer on their heroes every other weekend. With interest in the women’s game also at an all-time high, and the Scottish National Women’s Team continuing to do the country proud, it is important that we engage with the country’s female support to gauge how well football clubs in this country are seen to be catering for their female fans… and to identify any areas which need to be addressed.”
Jacqui Low, Chairman of Partick Thistle commented, “We know from recent research at Partick Thistle how important the female fans are to the club so it will be interesting to see the national picture.”
Cathy Jamieson a Board Director at Kilmarnock echoed that sentiment, “We know that the female audience has been growing significantly over that last 20 years and its economic and emotional ties to the game have become even stronger so this is an important first step in understanding female supporters.”
The online survey, which will run until the 16th of September, is expected to provide important and essential information to assess how the game is currently viewed by females and importantly to provide valuable insight into the future of the game to governing bodies and to individual clubs.
The SFSA, which has over 71,000 members supporting clubs across Scotland, is Scotland’s fans’ representative in The Football Supporters Europe network (FSE), an independent, representative and democratically organised grass-roots network of football fans’ in Europe with members in currently 48 countries across the continent.
* The SFSA can be found on Twitter @scottishfsa, through hashtag #femalefans, and on Facebook. The website is: http://scottishfsa.org/about-sfsa/
For further information on The SFSA please contact Alana Watson on 07447 414133 or Paul Goodwin on 07702-252519
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