Date: 31st March 2016
As we lurch towards the next election in the political landscape of a new and emerging nation, the old order down at Westminster pulled a diabetic rabbit out of a hat in the Westminster budget; the sugar tax.
We have been getting rounder, fatter and demanding more Xs in our XXXL strips because the fat of the land is increasingly round our bellies and not round our way. Now that the shock wave of having a government who might do something about obesity rather than tut a lot and point to it being a disgrace is over, we can now start to wonder just what shall happen to all that tax that will be collected?
Is there a way in which sports, who ought to be the main delivery mechanism for good health and decent exercising, can provide the means through which we can see the fruits of our taxation or should it wait as it usually does to carp and moan that once again sports have been sidelined? The incredibly worthy nature of the fans in fitness programme sponsored through the SPFL Trust is certainly one way of seeing how the game in Scotland can take the initiative and whilst it may not be running with it, the light jog is enough for our fragile bodies for the moment. For once we are seeing the possibilities of sport, and fitba, being more than an event touring to your town once a fortnight at which eejits lose their cool. If we can convince those who have been given the purse strings that we are able to maintain and deliver the targets of better lifestyles and healthier communities, could football and the people who fill the terraces not combine to be an unstoppable force? This is all about Civic Pride AND the new democracy – communities taking up the action plans and making them work. Economic success and healthy initiatives can and will be delivered to your door with increased physical activity, decreased mental illness and an overall reduction in community isolation as well as tax being used for the well being of us all. Now who could argue with that?
Of course, in order to achieve this, mass participation sport, football, needs a driver. It needs a mechanism of mass consultation and/ or of delivery. The creation of a community movement where individuals are as valued as organisations would be a good start surely? Then we can ask for some of that sugary tax stuff, provide the healthy alternative to shovelling more fat coke down your neck and meet the needs of the very community we represent; just how good would that medicine feel?
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