Date: 18th April 2017
SUPPORTER SURVEYING NEEDS TO BE FAN-DRIVEN
The annual Scottish Football Supporters Survey — carried out by Supporters Direct (SD) on behalf of the football authorities with their approval, endorsement, direction and funding — is underway once more. With the benefit of a PR Agency and all the member clubs pushing it there is simply no pretence that this is no more than a tick box exercise rather than serious research.
This Survey produces some interesting annual data, but it is also limited. This is because the questions chosen remain ones the football authorities approve, which means that there are other questions fans are asking which don’t necessarily get included never mind answered!
For that reason, SFSA will shortly be launching its own comprehensive surveying process — because we are Scotland’s first and only independent, national fans’ organisation, and because we exist to make sure that the questions the game faces and the data it uses are fan-driven ones, not just ones determined top-down.
We think that it’s vital that the SPFL and the SFA hear directly from fans, as well as carrying out their own survey through a client organisation. We are the only national autonomous vehicle who can make that happen. It’s YOUR VOICE that we are concerned to get across in an informed, robust but constructive way.
That’s only one example of why it really matters that Scotland has a national fans body that is run for and by fans in Scotland, and is fully accountable and financed in Scotland.
As of today we welcome ANYBODY with an interest in our game to submit questions for consideration. We will be employing a professional academic led business to really see what fans feel. SEND QUESTIONS TO THIS EMAIL ADDRESS email@example.com
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