Ticketing and Fans…

Date: 25th October 2016

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It is quite easy to think that your power as a fan exists only when you pay over that £10 or whatever at the turnstile – or set up the paypal account or pay by switch, VISA, apple pay or jam jars. But even the biggest club in the UK has had to accept that fans have more of a say in their club than just the provision of income.

What makes this even more enriching is the news that after fans described a system as heavy handed, Manchester United listened to them and decided to do something about it. Jings – Dear Mr Doncaster/Regan…

Through the Manchester United Supporter’s Trust, the club were able to conduct a reasonable discourse that has changed the way that tickets for away games are handled. Now as the supporter of a lower league club the idea of crowds can be frightening. The concept that you get an allocation and have to apply to get an away ticket rather than get in the car, drive there and pay at the turnstiles is a tad alien but…

OK so one fan was handed a 12 month ban because he was too ill to pick up his tickets so something was evidently a bit daft. Their new system was designed to deal with touting which is a cancer that preys on genuine and real fans but sanctions have now been lifted that before would end up with the away support being penalised for being physically unable to get their allocation.

It may be a small thing but being a supporter of any club can see you involved in “interfacing” on so many levels. Each exchange is important to the genuine fan. If we talk business, then the customer needs to feel valued. When clubs – even the big ones – listen then they get closer and have a much better relationship – something we all want…

Of course, any news of ticketing this week must include thoughts on the 50/50 allocation for the Scottish League Cup Final between Aberdeen and Celtic. For some it may leave the Dons with the dilemma of now selling all their allocation – I think they shall do that with ease. Doing so means we might be in danger of breaking the prejudice that only big clubs can fill the National Stadium… OK so very few can manage it but there are things called principles and they are all part of sporting integ… wait a minute… Let’s just say it’s good they are getting half then.


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