Organisation Structure

As a growing volunteer organisation, we have been set up organically to ensure that the needs of fans are represented as quickly as possible. It is our intention that by the end of 2021, we will have positions in the organisation which are voted for by our members to ensure a democratic process.

One of our first tasks is to set up a working party to put forward a range of proposals for our members to work towards. In the interim we are delighted to have a range of volunteers from across the country who are willing to help build the organisation into a force that can unite as a body to fully represent our needs.

SFSA Board 2021

Andy Smith (Chair)

Andy Smith founded and headed up Scotland’s leading Marketing agency as MD and Creative before he and his partners merged it into IPG a listed US marketing corporation with Andy MD of the enlarged UK operation. From Inverness Andy played a few games for his local side Caley before leaving, eventually settling in Edinburgh and winning an East of Scotland League Medal during a long career with Spartans. A legitimate supporter of three senior clubs his two artificial hips are testimony to the ancient, now rare and probably illegal art of slide tackling. Recently he founded and ran an award winning food business, headed up a members association and now works as a pro bono mentor to several start up companies. Passionate that football in Scotland will never flourish until common good becomes the driving force and frank about some of the goings on that Scottish Football continually repeats Andy’s “Sting in the Tale” blog every Friday has become a must read for thinking football fans everywhere as well as a beacon for change.

Simon Barrow (Vice Chair)

A director of the think-tank Ekklesia, which looks at how beliefs and values intersect with politics and society. Simon has been active in journalism, politics and adult education for many years. He is a passionate Dumbarton FC supporter and was an associate director and media officer for the club from 2018-2020. He also follows the national team and is a co-founder of the SFSA.

Henry McLeish

A former professional football with Leeds United and his home team of East Fife. He is academic , an author and a leading Labour politician where he rose to become First Minister of Scotland. Since then he has lectured around the world and was also instrumental in the most wide sweeping McLeish Report for the SFA. He brings a wealth of experience of football, business and politics to the Board which he joined in 2016.

Stuart Murphy (CEO)

A former Director and Chairman of Dundee Football club and is recognized as having played a pivotal role in the recovery of the football club post Administration in 2011. A season ticket holder at Dens, Stuart has studied Law, Public Administration and is educated to Chartered Manager Institute level. Stuart founded and now heads a successful Family History research business and has recently become a volunteer at the Sporting Memories Foundation which supports individuals with dementia and isolation issues.

Stuart is passionate about the well -being of Scottish football from the grass roots up and over the years has built up a substantial number of contacts within the senior game ranging from the playing and managerial side to broadcasting and press. He has also been a lifelong Juventus fan and is an active member of the Scottish Branch of its supporter’s club.

He fervently believes that fans should have a bigger say in the running of game and is extremely motivated and driven to ensure that voice is heard. He joined the SFSA Board, taking over the CEO position from Paul Goodwin in 2021.

Gerry Farrell

Gerry was a senior copywriter and creative director at The Leith Agency from 1987 – 2014, winning pitches and awards for brands like Honda Motor Europe, Seat, Carling, Grolsch, Standard Life (including Standard Life Investment and Standard Life Bank), The Scottish Government, Tennents Lager and Irn-Bru, from National IPA Effectiveness Awards to D&AD and Cannes Lions. In 2014, Gerry and his wife and creative partner Zsuzsa started their own freelance creative consultancy Gerry Farrell Ink, creating advertising for national and international clients like Twitter UK, Brown Forman, the Cabinet Office at Number 10 and YMCA Scotland, as well as launching successful start-up brands like Jump Ship Brewing and Cushiedoos Tonic Water. In 2016 Gerry became an accredited Life Coach and was hired by the prestigious Design & Advertising Organisation as one of their International Creative Coaches, delivering workshops for senior creatives in Dubai, Beirut and Shanghai.

Hannah Bardell MP

Hannah was born in Craigshill and attended Broxburn Academy as a child. She later attended the University of Stirling and began my career in commercial television with STV Glasgow and GMTV London, as the Assistant Producer on their political show, ‘The Sunday Programme’. She now represents Livingston as the SNP MP, having been elected in 2015 and 2017. She served as the SNP spokesperson for Digital, Culture, Media and Sport from 2018 to 2019. Hannah is a passionate Livingston FC supporter, who joined the SFSA Board in 2020.

Dr Andy McArthur

Andy is a Son of the Rock, and proud of Dumbarton FC’s convincing claim to be the best part-time team in Scotland. Following a academic career in Urban Studies at the Universities of Glasgow and Strathclyde, he co-founded the Social Marketing Gateway as a network of behaviour change practitioners committed to social change and improvement. Recognising Dumbarton’s limited prospects on the international stage, he has followed the Scotland national team since the World Cup in 1974 and has written a book on the madcap antics of the Tartan Army, the sales’ proceeds from which were donated to the children’s’ charity Rachel House.

Crawford Boyd

An avid season ticket holder at Ibrox, Crawford is at least a third a generation Rangers supporter, his family hails from Govan and he has early memories of walking to the match with his grandfather and father and brother to cheer on the Teddy Bears. In professional life, Crawford is a Lloyd’s of London corporate insurance underwriter and a member of the prestigious Faculty of Underwriters, he is a law graduate and operates his own Managing General Agency in Edinburgh’s West End.

Heather Dewar

Born in Fife, Heather spent the majority of her childhood in Asia, with sport a huge part of her life from an early age. After graduating from Edinburgh University, Heather worked in Switzerland, France and London, before moving back to Scotland to start a career in  TV and radio broadcasting. Twenty years later, she continues to work for the BBC, having previously worked across every discipline in radio broadcasting,. She now produces and hosts a women’s sport podcast on BBC Sounds, writes for national titles, and reports from football grounds around the country on a regular basis.  Heather became BBC Scotland’s first ever Women’s Sport Reporter in 2019, and is a passionate advocate for women’s sport. She’s also the co-founder of an app for mums, has a wealth of experience in media communications, and  is a keen campaigner for mental health awareness. Heather thrives on a challenge, and has been known to water-ski in Scotland in the winter.

Fergus Reid

In 2019 Fergus Reid left a 24-year career leading PR agencies in London and Scotland to focus on freelance communications projects close to his heart. He helps Third Sector and social enterprise organisations with communication strategy via his Stakeholder Comms Ltd business, while also currently sitting on the Boards of Fathers Network Scotland and Money Advice Scotland. Fergus is also a Director of Talking Shop Media, an agency specialising in film, podcasting and digital marketing.

Community football is one of his passions and Fergus is a Committee member of Scotland’s largest youth club, Giffnock Soccer Centre, which provides weekly football for 1200 young players. The club’s ethos is ‘football for all’ which underpins Ferg’s motivation for improving the experience of all Scotland’s young players.

He is a passionate Honest Man, having followed Ayr United home and away for over 25 years.

Paul Goodwin

A senior marketing executive and communications specialist he ran campaigns for some of Europe’s biggest brands in a 16 year stint south of the border. This included being the Scot at the heart of the Nationwide’s 10 year sponsorship of the England team. He ran the campaign to turn Stirling Albion into community ownership then ran the club when they completed the purchase. He went on to consult for Dunfermline Athletic, Heart of Midlothian and a range of others on community ownership issues. He is passionate advocate for fans having a say in the running of the game and he Co Founded the SFSA in 2015. Paul enjoys following Partick Thistle and the national team. Paul was the SFSA Chief Executive until July 2021, passing the role to Stuart Murphy.

Advisory Groups

The SFSA  has developed a range or working groups that are the real power behind moving the organisation forward. If you can contribute and have the expertise and would like to join one of these groups please get in touch:

Marketing Gurus – have you got marketing or sponsorship experience and ideas that can change Scottish Football then you need to be part of this team.

Digital and web team – Can you help us drive the organisation forward by developing our on line presence then join this group

Writers and bloggers – Do you want to get your voice heard to our growing audience then start contribution to our weekly and monthly newsletters

Governance and transparency – A small group of fans who have been meeting for the last year and who have been instrumental in driving our benchmarking and evaluation work. If you have an interest in this area you can join this team.

Memberships – We are actively looking for a member who can help work with our digital team in driving memberships. Our aim is to attract 100,000 members.