Community Ownership Survey Results

Date: 24th February 2021

Below you will find the results from our Community Ownership Survey which was released in August 2020 over a 4 week period. The survey looked to gather insightful responses from fans on community ownership and their positive and negative thoughts on the topic. During this time there were 410 responses. We would like to thank everyone who contributed and shared the survey.


Q1. Is your club community owned?

55% of respondents said their club was community owned. This highlights the growing number of clubs in Scotland are becoming owned by fans to some extent.

Q2. Scale of 1-5, how well has the club explained how it is, or is going to be, run?

*1 being poor and 5 being excellent

76% said that they believed their club was being well run, with 44% saying their club was rated a 5/5. although some fans (9%) said their club was run poorly (1-2/5).

Q3. Do you feel that the ownership change at the club has made the club more open and transparent?

*1 being not at all and 5 being very much so.

45% of fans said that they believe community ownership had very much made their club more open and transparent (5/5). This suggest that a community owned club is more likely to have open communication with its fans and less secretive.

Q4. How much faith do you have in the fan representatives that have been elected onto your club’s board on your behalf?

*1 being none and 5 being a great extent.

70% of fans said they have a significant to great level of faith in their fan elected representatives that have been elected to board positions (4-5/5). This suggests that fans have a strong belief that those who are elected on to the board will work on the best interests of the club and its fans.

Q5. To what extent do you think the fans group you belong to does a good job?

*1 being not at all and 5 being to a great extent.

9% of respondents felt that their fan group was not performing to an adequate standard (1-2/5)

This suggest that the fast majority of fans are satisfied or at least content with their fan group’s work and that fans are happy with the groups which they manage themselves.

Q6. If your fans group has a monthly contribution, how much of a say do you have in how its spent?

*1 being none and 5 being a large say

A third of fans say they have some say in how their contribution is spent (3/5) with slightly (35%) more saying they had significant influence (4-5/5) and slightly less (32%) saying they had little to no say at all (1-2/5). This suggests that there is a wide verity of control over contributions within fan groups, who will all have their own financial structure.

Q7. How optimistic are you about the club having a safe and secure long-term future?

*1 being not optimistic at all and 5 being very optimistic

78% of fans are quite or very optimistic (4-5/5) about the future of their club. This is a positive indication that clubs are being managed well and fans feel that their clubs will continue to operate long into the future.

Q8. How do you rate the performance of your fans group?

*1 being very poor and 5 being very good

70% of fans are very satisfied with their fans group performance (4-5/5). This a positive result and highlights that fan groups are well managed. However, 10% of fans find there fan group performance to be poor to very poor (1-2/5), indicating that improvements can still be made.

Q9. Do you feel that you understand community ownership and how it works, enough to be able to comfortably explain it to a friend?

60% of fans have a thorough understanding of community ownership and feel comfortable enough to explain it. As more clubs look towards community ownership it is important for the structure to be understood among fans.

Q10. Do you feel informed on the topic of community ownership?

59% of fans feel they are well informed on the topic of community ownership which is positive. The structure of community ownership may not suit every club, but it is important that fans are aware of it should their club decide it is a route they should follow.

Q11. Would you like to learn more about community ownership?

69% of respondents said they would like to learn more about community ownership, indicating it is a topic that fans are interested in.

Q12. Do you believe in the principle that fans should own and run their football clubs?

The vast majority (84%) of respondents believe that fans should be in control of their own clubs. With clubs in Scotland being at the centre of communities and the loyalty associated to their clubs, this result isn’t surprising,

Q13. Do you support community ownership for your club?

Similarly, 79% of respondents have said that they support community ownership of their own club, again highlighting the desire for fans to have a say in the running of their club and the Scottish game.

Q14. Fan were then asked why they either do or don’t support community ownership for their club.

Those that do support community ownership for their club

  • It makes for better governance: 7.5%
  • Ensure club is ran by those with its best interests at heart: 34.5%
  • Fans have the right to a say in how their club is ran: 19.5%
  • It ensures long term sustainability: 20.5%
  • It ensures the club is ran in the best interests of the community: 12%
  • Increases fan engagement and knowledge: 6%


Those that do not support community ownership for their club

  • It would fail to raise sufficient finance: 48%
  • Not informed enough to support it:  11%
  • Happy with their clubs current model/owners:  24%
  • Fans lack the expertise/knowledge to run a club: 4%
  • Fans argue, resulting in a lack of consensus: 13%


Q15. What do you think is the biggest benefits of community ownership?

  • Fans voices are heard:  28%
  • Long term sustainability is the priority: 12%
  • Increased connection between the club and fans/community: 31%
  • No reliance on a single benefactor: 10.5%
  • Club’s interests are put first:  18.5%

Q16. What do you think the biggest downside of community ownership is?

  • Financial limitations: 61%
  • Lack of fan expertise/understanding: 14.5%
  • Contradictory visions within the fanbase: 15.5%
  • Formation of cliques: 6%
  • Slow decision making: 2.5%
  • Generating and sustaining sufficient fan engagement: 1.5%

Q17. Does football do enough to support community ownership?

The vast majority (87%) of fans feel that football doesn’t currently do enough to support community ownership. this is something fans feel should be addressed as community owned clubs should be supported from within the game.

Q18. Do feel that a tax break or an incentive for Community Owned clubs should be considered?

89% of fans feel that there should be a tax break for community owned clubs. This may be an incentive for fans to seek more control for there club and some fans may become reinvested in their club if they had a more active role to play.

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